YETI was founded by Roy and Ryan Seiders in 2006. The brothers grew up in Driftwood, Texas, and spent a large portion of their childhood outdoors. Their father Roger Seiders was an entrepreneur that designed a fishing rod epoxy.
Growing up, the brothers always had a passion for the outdoors. Hunting, fishing, traveling to outdoor industry trade shows with their teacher-turned-entrepreneur-father. They were raised with an appreciation for wild game, unfamiliar territory, and high-quality gear.
They found that the coolers available at the time just weren’t up to the task – the handles would break, the latches would snap off, and the lids would cave in. Not only was it a hassle to replace coolers after each season, but also these cheaply built, ordinary ice chests were limiting their good times. And that frustration led them to a solution.
In 2006, they founded YETI Coolers with a simple mission: build the cooler they'd use every day if it existed. One that was built for the serious outdoor enthusiast. One that could take the abuse they knew they'd put it through out in the field and on the water. One that simply wouldn’t break. They decided early on that product innovation would come from necessity and firsthand experience – not from market research and data analysis. Today, YETI products perform when it matters most - whether that be an excursion into the remote Alaskan wilderness, chasing redfish on the Gulf coast, or just getting together with friends in the backyard.
What makes a Yeti Cooler stand out?